Natalie Van Pelt combines financial expertise, analytical insight, and hands-on operational experience to strengthen business performance, improve processes, and support long-term growth through practical strategies and effective leadership.

Natalie is responsible for leading the business functions that drive JMIN’s financial performance, operational effectiveness, and long-term growth. Her responsibilities span financial strategy and forecasting, profitability, workforce management, vendor relations, and compliance. She takes a comprehensive view of the business, directly connecting financial outcomes with the people, processes, and decisions behind them.

She brings a detail-oriented, analytical approach to leadership, with an ability to see both the numbers behind a decision and the operational impact that follows. She works to translate business objectives into practical strategies, establish effective processes, and identify opportunities to strengthen performance.

She believes the strongest organizations are built on a solid financial foundation, thoughtful decision-making, and people who understand their roles and have the tools to succeed. Natalie values organization, accountability, and straightforward communication, and approaches challenges with a focus on finding workable solutions. Her goal is to create the structure and visibility needed to make informed decisions and position the business for continued success.

Prior to joining the JMIN, Natalie spent 15 years with Performance Point, where she played an integral role in the company’s growth from a Charlotte-based business into a regional organization serving markets throughout the Southeast and beyond. As the company expanded into multiple states and established international back-office operations, she managed key business functions, including finance, human resources, payroll, compliance, and fleet operations. This experience gave her firsthand insight into the financial, operational, and organizational considerations involved in scaling a business, expanding into new markets, and developing processes to support continued growth.

Earlier in her career, Natalie spent seven years as a Metrics Analyst at AXA Equitable, where she developed a strong foundation in data analysis, reporting, and performance measurement.

Outside of work, Natalie enjoys spending time with her husband and their two daughters, who keep the family busy with club and school soccer, and musical theater. She and her husband can often be found cheering from the sidelines at soccer matches or in the audience at her younger daughter’s performances. When life slows down a bit, Natalie enjoys traveling to new places, relaxing at the beach, curling up with a good book, or baking something sweet to enjoy with a great cup of coffee.

Education

B.S.B.A. in Finance, University of North Carolina at Charlotte